A white woman in her thirties, Natalie, leans on a counter in a kitchen with blue cupboards. There are balls of yarn and a knitted scarf on the counter.


Seven Magpies Studio is an online yarn shop specialising in ethical and sustainable natural materials for modern makers. Founder Natalie Selles has worked for and with yarn shops in both Canada and the UK and has spent many years teaching in-person knitting and crochet classes to students of all skill levels.  The business has grown from providing a mini mobile yarn shop to her students in Chelmsford, Essex and at local social events, to now offering high quality commercial and indie dyed yarns from around the world to all! 

I am Natalie, a knitting teacher and designer originally from Toronto, Canada. I have worked in 4 different yarn shops between Toronto and London, as well as businesses such as Soak Wash and Wool and the Gang. In 2018 we moved from London to Chelmsford where I now live with my family. In 2022, after 2 little kids and the lockdowns I was ready to return to one of my real loves, teaching knitting! Chelmsford hasn't got it's own modern knitting shop, so it was time for me to finally strike out on my own. I now teach out of a co-working space and am in the process of opening an online shop selling the supplies that I provide for my students. 

The yarns I carry are all with a view of being ethically and sustainably produced. Yarns from companies such as BC Garn, recycled cotton and plastic bottles from Kremke Soul Wool and Bobbiny, hand dyed yarn from indie dyers such as Stranded Dyeworks and Ginger Twist, modern chunky yarn from The Fibre Co. as well as British classics such as West Yorkshire Spinners and Fyberspates. 


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